But they don't tell the full story.

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Subtract costs from income. I hope you got a positive number. If so, then your email marketing strategy is profitable. Now sit down and think. Are you correctly attributing costs to income? Are you sure? Sometimes it's difficult to directly link an order to an email, but that email may have triggered or contributed to the sale.

If you use a so-called last-click attribution Brunei Email List model, sales that cannot be directly attributed to the last click are not counted. Last click attribution models make calculating ROI much easier. For example, if you notice a small but predictable increase in phone orders at the time the letter goes out, it is quite possible that this is due to the letter.

What percentage of the cost of such orders should be attributed to such letters? 10% or 20%? We recommend reading: 14 main email marketing metrics: everything you need to know about them. 3. Lack of responsive design Guys, it's time to get better! More than half of emails are opened on phones.