Talks about in a recent blog post

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Now, you run the risk of just looking like everybody else. And while illustration can help make your brand appear more friendly, real photos of real people can be powerful in their own way. Alex Kracov, Head of Marketing at Lattice, explained in a Tweet why they moved away from illustrations. The bottom line is this: as marketers, it’s our responsibility to do our due diligence and discover what resonates best for our particular brand, industry, and customers.

This is something Dan Cederholm, Co-Founder of Dr BTC Number Data ibbble, talks about in a recent blog post. My advice was to not worry about trends, but rather use the style best applied for the task at hand and stick to it. Go with what feels right for the problem you’re solving. Image courtesy of the Stubborn Free Illustrations Generator. Design Trends Are a Flat Circle This illustrative trend caught on fire so fast that many marketers were caught off guard.

But this is the type of thing that happens all the time in the fashion industry. Bell-bottom jeans, choker necklaces, lumberjack plaid—they all became massively popular, died down, and then came back around to being “cool” again. It’s the circle of life, folks. (Cue The Lion King soundtrack.) Matthew Strom, Senior Product Design Lead at Bitly, noticed that more and more websites were starting to trend in a similar way, and he linked this idea to the economic principle of minimum differentiation.