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Approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.” According to the Unicode Social media benchmark report 2020, “The average user has an account on more than 8 different social media platforms and spends an average of 2 hours and 29 minutes using social media each day, and 81% of small and medium businesses have social media accounts.” viral This gives businesses a great opportunity to get in front of their consumers.

Who will find it easier to interact with these brands and content if they are offered opportunities for them to directly interact with them. A great example of this is Twitter and Instagram, where prospective and current consumers can interact with and get quick information philippines photo editor from businesses or brands by directly connecting with them and becoming part of their digital community. A few aspects to always keep in mind while embarking on the omnichannel journey are brand awareness and customer experience and accessibility.



Think of these aspects as what the prospect will see and judge, what they will feel and aesthetically digest via your content. They will also judge how in-tune your business is with the digital modern world—whether you possess the level of familiar connectedness your customers want and expect to experience, or whether you make it hard on them to buy your product/service or connect with you. What will they take away with them from interacting with your brand and business? In turn, how will they describe your brand and business in their own words.