Our customers are, after all, the center of our business.You can experience similar results when using our platform to lead with content.Explore what leading with content means and six lead generation best practices that use a content-first approach.What does leading with content mean?Leading with content rather than a form means website visitors see entire content assets first rather than contact forms. It’s one of the best practices for lead generation in gated content requires visitors to input their information before accessing any content.
Yet, your content is your site’s most effective marketing tool as it specific database by industry nurtures, educates, and converts customers.When you gate content, visitors must trust you before accessing content rather than using the content to build trust. It may work for loyal customers but won’t be as effective for lead generation.Because you haven’t taken time to build that trust, % of visitors abandon the asset. On average, you end up not using % of your content because of the form-first approach.
Customers who use hushly’s site engagement tools, including our content-first approach for lead generation, saw an % increase in content engagement.Image from hushly lead generation best practices that lead with contentuse these six lead generation best practices that build a content-first approach to increase the total leads you can generate. Create an active browsing experiencepassive browsing is an antiquated system that puts all control in your website visitors’ hands.
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