Set a default conversion value

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Otherwise, it may skew your sales data. GA4 reports the transactional conversion event as 'purchase' . For example, 'newsletter signups' is a non-transactional conversion event. To calculate the true default value of your non-transactional conversion event, you'll need to determine how much the conversion is actually worth to your business. For example, how many people who subscribe to our newsletter eventually purchase products on our website? Let's say that after some in-depth analysis, we found out that 10 out of 150 people (who subscribed to the newsletter) eventually ended up buying products on your website, and they bought products worth €1000.


So the average value of a newsletter subscription is 1000/150How kuwait number data to set a default value for a conversion event Step 1: Navigate to your GA4 property management section and then click on 'Key Events' under the 'Property' column. Step 2: Click the three-dot menu next to the conversion event whose default value you want to set. Step 3: Click on the 'Set Default Conversion Value' option .


Step 4: Click the '' radio button: Step 5: Set the default conversion value to your currency and then click the 'Save' button. I hope you liked it and learned something, and you know, if you liked it, save, comment and share. By Alexis Petit COO of doubleO Marketing Agency You mightGoogle Analytics 4 provides two types of metrics to measure conversion rate: User conversion rate Session conversion rate But before we get into these metrics, let’s first understand what a conversion is, or as GA4 now calls it, a milestone.